Ever since her first, self-released EP in 2012, Merely has established herself as a recurring breath of fresh air within Swedish independent music, having released albums on both Sincerely Yours (The Tough Alliance, JJ, Air France) and YEAR0001 (Yung Lean, Drain Gang, Viagra Boys). As a consummate and versatile creator, she has refined and re-invented her expression over the past decade, drawing fragments from dream pop, new age and contemporary electronic music to create affectionate, spiritual soundscapes laden with mysticism, delicate melodies and genuine songcraft.
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”Put simply, not a single act working now is as unmistakably remarkable as she is within the dream pop world”
”If I had the choice to make all pop music sound the exact same, I would most likely choose something that sounds exactly like the music Merely makes. Since discovering her amongst the rest of the talented cast at Year0001, she has cemented her place in my mind as one of the absolute most underappreciated talents to grace the entire music scene today.”
– Billy Bugara, Lyrical Lemonade:
”Merely isn’t the type of artist to dish out crisp, romantic dream-pop—she’s much more interested in the liminal energies that fill us with an unspeakable wonder. It cuts deep into the soul without the need for a concise explanation of why you feel moved.”
– Lizzie Manno, Paste Magazine