REI AMI
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“Hello Kitty with a knife” is the only fan-approved introduction for the high-octane alt-pop phenom now known to the world as REI AMI.
With an inescapably viral debut in 2019…
REI AMI
“Hello Kitty with a knife” is the only fan-approved introduction for the high-octane alt-pop phenom now known to the world as REI AMI.
With an inescapably viral debut in 2019 culminating to now over 600 million streams and growing; the Korean-born, Maryland-raised singer-songwriter revels in lighting ‘normal’ on fire – blazing her own path to worldwide shows and leading a die-hard fan base proudly self-identifying as the #REIBEIs.
Featured by Billboard as “one to watch” and carrying the torch of a co-sign from Billie Eillish, REI’s meteoric independent rise all stems from a self-produced $50 music video shot in her hometown; a testament to the reach of her creative intuition.
REI’s forefront record ‘Dictator’ is a masterclass of duality where ferocity meets softness. Her dynamic catalog includes hit collaborations such as the TikTok chart-topping, ‘Freak’ with Sub Urban – earning over 180 million streams on Spotify alone – as well as features with Dillon Francis, Baby Tate, Aminé and more. Her U.S. tour alongside Tinashe was supported in parallel by her high-energy performances at major festivals such as ‘BubblePop’ and ’88 RISING’s Head In The Clouds’ – all with REI commanding the stage with a full set of A-list choreography.
Drawing from the likes of Kendrick Lamar, Lauryn Hill and Britney Spears, REI is a music chameleon in every sense – unafraid of expressing exactly what’s on her mind in music or beyond. Citing Rihanna as one of her biggest inspirations, REI’s journey has recently led her to modeling for the SAVAGE x Fenty fashion show and releasing her debut mixtape all in the same year. With lyrics as poppy as they are violent, REI is breathing fresh new life into the world of music with records housing self-confident alt-rock punching like the most raw of hip-hop and melodic of R&B.
To put it short, REI AMI is not your queen. She’s your Dictator.