The Evening Standard
“An instantly intoxicating blend of lo-fi house and kaleidoscopic soul”
There’s an undeniable warmth to Wayne Snow’s music, one that combines a contemporary take on the sun kissed, soulful vibes of his homeland with neo-soul, alternative pop, soultronica, and jazz. His musical heritage and upbringing in Nigeria listening to artists like Sade, King Sunny Ade, Marvin Gaye, and Fela Kuti shines through, as does a deep respect and love for Afrofuturism. It’s an integral part of his musical journey, a quest to shape sounds and express his vision of the future. Like Sun Ra before him, his goal is expansion – to situate his art on a different plane altogether, and to explore how music can inform the mind.
His work is alive in the truest sense, naturally channeling his Nigerian DNA and the rhythms of his upbringing. It’s no surprise that he’s drawn to bass and drums – “I make them ‘talk’”, he says – or that he sees melodies as colour, to be swirled and mixed to shift moods and feelings. Live, he’s a revelation, possessing an absolute mastery of the stage that’s won over crowds from London’s Shepherds Bush Empire to Berlin’s Arena and beyond. Millions of listeners on Spotify further attest to his global appeal, with both Crack and Clash shortlisting him as the next artist to breakthrough.