Mind Enterprises is the aesthetic universe and musical dreamworld of Turin raised producer Andrea Tirone. Drawing inspiration from the fizzy, synth-powered Italo that defined the 80s; the groovy, disco-adjacent basslines, hypnotic drum patterns and cosmic keyboard odysseys define the Mind Enterprises sound.
Mind Enterprises is the aesthetic universe and musical dreamworld of Turin raised producer Andrea Tirone. Born in 1985, Tirone draws from the fizzy, synth-powered Italo that defined the era; groovy, disco-adjacent basslines, hypnotic drum patterns and cosmic keyboard odysseys that traverse continents.Through his visual output, which is spiced with tongue-in-cheek humour, Tirone pokes fun at consumerism and parodies the silliness of the ‘80s. However, taking inspiration from his artist girlfriend’s bold figurative style and his drummer Roberto, “who took a weird fashion turn a few years ago”, he is more than partial to a piece of retro athleisure wear. “The result is often funny, but I am doing it seriously. It’s about trying to cheer people up”.Tirone perceives his ever-growing collection of vintage synthesizers like a “palette of colours”, or an orchestra of performers. “Every single machine has a distinctive sound that is exclusively the sound of that machine”, he says. Finding new inspiration from his recent move to Barcelona Mind Enterprises are focusing on writing a new album, in the meantime playing live shows and DJ sets around Europe .
Following a series of singles on Because Music, a collaboration and feature on Purple Disco Machine single and album “Exotica”, and after the massive success of “Never Going Home” by Kungs which sampled Mind Enterprises single “Idol” prominently Andrea worked with Kungs writing melodies on the single “Lipstick” other recent releases have been “The Clapping Song” on Time, Italy’s premier dance music label a part of the legendary Discomagic Empire, “Up And Down” a via Time and Sony Records and “Human Dance” a collaboration with Belgian DJ and producer The Magician. And there are singles due for release this year on German label Toy
Tonics and a collaboration on Amsterdam’s Big Top. More news on these soon
