Hailing all the way from Coventry with a self-assured swagger JAY1 has had a meteoric rise after the single “Your Mrs” made its way to the 18th spot on the U.K. Charts. JAY1 started taking music seriously after moving from North London to the historically student-based city of Coventry in 2016. Bold, confident vocals and candid lyrics gave the U.K. MC a fundamental versatility despite often letting his lyrics speak for themselves on minimalist trap beats, he demonstrated his ability to adapt to everything from club-rap to Afroswing. After delivering freestyles on two popular U.K. platforms, Bl@ckbox and Hardest Out, JAY1 saw his first major success with “That’s My Bae” which below up through online video channels before inspiring its own freestyle challenge.